Marketing for Blogs

Marketing for Blogs

Many bloggers dream of the day they will be able to quit the rat race and blog online for a living. Most don’t realise that great writing alone is not enough to succeed. Successful bloggers are not only great writers but also masters of online marketing.

Successful blogging gets more difficult all the time. There are so many blogs around today on so many different subjects that it is difficult for amateur bloggers to achieve a decent level of readership. That said, many individuals blogging at home in their spare time write some very high quality material, and produce some excellent sites. Even with great content and good levels of readership, many bloggers find they are unable to take their blog to the next level and achieve a reasonable income from their blog.

To truly succeed at blogging you need to find a method of achieving a manageable and sustainable level of online advertising revenue. To do this successful blogs typically use a number of marketing techniques, often including affiliate marketing and Pay per Click (PPC) advertising. The important consideration with all forms of advertising is relevance. Targeted online adverts are so much more effective than general run of the mill adverts. The real lesson to learn is how to combine relevant advertising streams to maximise the online advertising income from a blog page.

A very useful method of online marketing is to find and sign-up for affiliate schemes that are relevant to your blog and its pages. Finding products that match your content can be a time consuming process, but if you do it correctly it is often very worthwhile method of advertising. There are a number of large affiliate companies that provide adverts for large numbers of well known brands. Signing up with some of the big affiliate networks can make it easier for you to find appropriate online ads for your blog.

A quicker and easier to use method of online marketing for blogs is Pay per Click advertising. There are two main types of PPC advertising. Keyword driven PPC provides adverts relevant to the content of a specific page, whereas channel driven PPC provides adverts relevant to the theme of a site.

Successful bloggers know that using a combination of affiliate marketing, keyword and channel based PPC provide a highly successful online advertising mix.